Siirry sisältöön. | Siirry navigointiin

Navigation

RSS-syöte

YMAA3220 Digital marketing

Digitaalinen markkinointi

Lecture 1: Introduction to digital marketing

44:27
YMAA3220, 2025
published_with_subtitles 10.2.2025

Lecture 2a: Technological development

50:06
Recording 09.02.2025-16.21
published_with_subtitles 9.2.2025

Lecture 2b: Changes in customer behavior and field of competition

49:11
Recording 09.02.2025-16.21
published_with_subtitles 9.2.2025

Lecture 3a: Goal setting

33:01
Recording 04.02.2025-14.51
published_with_subtitles 4.2.2025

Lecture 3b: Buyer personas

33:18
Recording 04.02.2025-14.58
published_with_subtitles 4.2.2025

Lecture 4a: Differentiation

47:58
Recording 04.02.2025-14.52
published_with_subtitles 4.2.2025

Lecture 4b: Value creation

31:02
Recording 05.02.2025-10.48
published_with_subtitles 5.2.2025

Lecture 5: MRACE model and web design

50:09
Recording 14.02.2025-11.54
published_with_subtitles 14.2.2025

Lecture 6: Content marketing

43:30
Recording 14.02.2025-11.55
published_with_subtitles 14.2.2025

Lecture 7: Search engine optimization

01:09:57
Recording 20.02.2025-15.16
published_with_subtitles 20.2.2025

Lecture 8: Digital advertising

01:00:18
Recording 20.02.2025-15.16
published_with_subtitles 20.2.2025

Lecture 9: Social media and influencer marketing

01:12:00
Recording 28.02.2025-09.04
published_with_subtitles 28.2.2025

Lecture 10: Digital analytics

01:00:59
Recording 28.02.2025-09.20
published_with_subtitles 28.2.2025